Since graduating from law school, Hande has worked in law firms both as a lawyer and as a Marketing and Business Development Manager. She is the head of business development, marketing, and corporate communications at Elmas & Yeşiloğlu.
In general terms, she is responsible for leading all operational, marketing, and administrative support functions. As a Marketing Manager, she creates and sends invitations, newsletters, legal alerts to clients and contacts via the CRM system; she is responsible for website uploads/document creations like press release, newsletters, legal/client alerts, recent deals, fee earner publications and all kind events and updates the firm’s social media presence, monitoring it for client activity and reports.
As a Business Development Manager, she directly supports several practice and industry groups, and individuals within those groups, on various aspects of their business development efforts. These include to set goals, establish timelines, manage risk, create and stick to budgets, delegate tasks, and manage teams. She organizes internal business analysis, market research and competitive intelligence to identify promising opportunities for short-term and longer-term growth; supports the whole team to develop and coordinate business plans and experience management efforts; works with the leaders throughout the Firm to continually improve and evolve the Firm’s business development.
Hande says, "You have to build consensus while working with other colleagues, both within Marketing and with other departments. You also need to be familiar with your particular industry and company. I always research and evaluate new marketing platforms for collaboration and efficiency improvement. Business development is all about communication. That means the business developer must be able to speak and write clearly and confidently, as well as listening with an empathic and open mind so as to be able to address others’ needs and concerns. That requires prioritization, understanding, creative thinking, and, above all, a tactful and genuine demeanor. A big part of business development is strategy. You have to be able to plan months, even years in advance, something not everyone can do.”